The One Show. Hard. But worth it.

The One Show advertising awards contest ranks among the world’s toughest. Its premium accolade, the Gold Pencil, is notoriously difficult to achieve, with only a sliver of entrants actually landing a prize.

The task:

Create the call for entries poster for the 2007 One Show communicating the premium nature of the event.

The idea:

Portray the One Show from the perspective of winners and losers, concentrating on the highly competitive, and ugly, truth - many will enter, few will win. Instigate rivalry with an easy, entertaining mechanism.

The One Show. Which side will you end up on?
The One Show. Which side will you end up on?


Stick it to each other.
Stick it to each other.


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Comments

Kzinti
[this is good]
Wow, very upfront about it. You have all these entrants on the left, oh, and only one of them is the winner, seen on the right. One is indeed a very lonely number. Very good!
SerendipityOfSorts
[this is good]
love it for the simple direct message - meeting the brief to the brim plus it's engaging

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