2 posts tagged “ad portfolio”
Design Indaba has been voted the world’s number one conference for design. Established in 1996, the annual event runs for three days and hosts several leading designers across all categories.
The task:
Create a brochure that details the event and the key speakers and reinforces the theme, ‘Design. The new economy?’
The idea:
The Future Exchange - a newspaper designed to mimic The Wall Street Journal and convince readers of the economic potential inherent in design. Additional content introduces key speakers from each category as well as the Design Indaba event itself.
The newspaper was released for the first time as an insert into South Africa’s leading financial daily.
The newspaper was released for the first time as an insert into South Africa’s leading financial daily and proved to be so convincing that media companies called the agency in the hope of placing ads in the next issue.
At the event, delegates received a programme and guide to the speakers in the form of a cheque book:
Primi Piatti is an Italian restaurant chain admired for its military-precision service, excellent menu and notorious leadership. All staff attend a boot-camp style orientation course prior to joining the Primi group. The rigorous training achieves a strict universal standard often lacking in more orthodox franchise operations.
The operation is sassy, but sharp, and employees are divided into a rank system. Uniforms are bright orange and military chic, and the result is a tight unit with one mission: Great food with service to match.
The task:
Modify the identity of stores and collateral without threatening existing brand identity.
The idea:
Expand on the brand ethos with Primi propaganda across all elements, drawing influence from military ration packaging and Socialist propaganda materials.
