2 posts tagged “design indaba”
Design Indaba has been voted the world’s number one conference for design. Established in 1996, the annual event runs for three days and hosts several leading designers across all categories.
The task:
Create a brochure that details the event and the key speakers and reinforces the theme, ‘Design. The new economy?’
The idea:
The Future Exchange - a newspaper designed to mimic The Wall Street Journal and convince readers of the economic potential inherent in design. Additional content introduces key speakers from each category as well as the Design Indaba event itself.
The newspaper was released for the first time as an insert into South Africa’s leading financial daily.
The newspaper was released for the first time as an insert into South Africa’s leading financial daily and proved to be so convincing that media companies called the agency in the hope of placing ads in the next issue.
At the event, delegates received a programme and guide to the speakers in the form of a cheque book:
Design can do more than just pretty things up. Here's an ad that proves it:
There's an easy-to-read version available here.
