3 posts tagged “ivan ayliffe”
Primi Piatti is an Italian restaurant chain admired for its military-precision service, excellent menu and notorious leadership. All staff attend a boot-camp style orientation course prior to joining the Primi group. The rigorous training achieves a strict universal standard often lacking in more orthodox franchise operations.
The operation is sassy, but sharp, and employees are divided into a rank system. Uniforms are bright orange and military chic, and the result is a tight unit with one mission: Great food with service to match.
The task:
Modify the identity of stores and collateral without threatening existing brand identity.
The idea:
Expand on the brand ethos with Primi propaganda across all elements, drawing influence from military ration packaging and Socialist propaganda materials.
Design can do more than just pretty things up. Here's an ad that proves it:
There's an easy-to-read version available here.
Welcome.
This is where I'll be putting my online ad portfolio.
It's not ideal, perhaps, but it does enough of the job I need it to.
I like ideas and I love new things and, if you like, I can help you come up with new ideas for your brand/agency/client.
I have a sense of humour. Sometimes it's a twisted one.
I come from a beautiful place:
A very beautiful place:
I prefer public transport:
I work during the day:
I also work at night:
I like to travel:
And I like adventure:
And I read as much as I can:
I can work alone and I can work in a team.
I love the way advertising keeps changing.
And I love the way the web is going.
Especially when people do brand new things with it and use it in interesting ways. Extremely interesting ways.
I'm lucky because I love what I do and I get to wake up everyday and keep doing it - and I actually get paid, too.
I'm in London a.k.a. The Big Smoke, until the end of 2008 (so far) so feel free to get in touch.
Our blogma will keep us safe and warm,
