1 post tagged “the one show call for entries”
The One Show advertising awards contest ranks among the world’s toughest. Its premium accolade, the Gold Pencil, is notoriously difficult to achieve, with only a sliver of entrants actually landing a prize.
The task:
Create the call for entries poster for the 2007 One Show communicating the premium nature of the event.
The idea:
Portray the One Show from the perspective of winners and losers, concentrating on the highly competitive, and ugly, truth - many will enter, few will win. Instigate rivalry with an easy, entertaining mechanism.
