1 post tagged “the one show”
The One Show advertising awards contest ranks among the world’s toughest. Its premium accolade, the Gold Pencil, is notoriously difficult to achieve, with only a sliver of entrants actually landing a prize.
The task:
Create the call for entries poster for the 2007 One Show communicating the premium nature of the event.
The idea:
Portray the One Show from the perspective of winners and losers, concentrating on the highly competitive, and ugly, truth - many will enter, few will win. Instigate rivalry with an easy, entertaining mechanism.
